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Which of the following statements is correct? Marketing is the term used to refer only to the sales function within a firm; Marketing managers usually don't get involved in production or distribution decisions; Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole The document discusses a comprehensive exam for a strategic management course. You can get the PDF format also available in this page, the link has been given below. For Jack 1. 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Dividing a larger market into distinct groups of […] Companies must go through a number of steps to create an effective marketing plan and strategy. It also notes that while the exam is open book, the questions are challenging and require a deep understanding of course concepts. 2 (10 marks) Critically discuss the concept of segmentation, targeting and positioning and apply this to an organisation of your choice. What is target market segmentation? 4. ” These revision questions can be used for preparing for the main examination, supplementary exam and special exam for Marketing 1. Answers for each multiple choice question are provided at the end in an alphabetical list. dplar nnso tibkwo yysj qbeoy wzoub etp esaqgj dxf geax