Product marketing manager reddit. For you internship, change the title to Marketing Intern.

Product marketing manager reddit Lots of good advice here. It was helpful to walk through the fundamentals of being a product manager and required us to do a group project. If I were a Program Manager I might identify a risk within a team while aligning product strategy, the onus would be on me to correct the workflow or whatever was needed to remediate that risk. I took a cert course before breaking into product. If it’s to learn more about product management in general, you can find cheaper learning resources online. Job says "$59,300/year in our lowest geographic market up to $142,800/year in our highest geographic market" - will be in Seattle. If you want to eventually be a product manager, you will be better off becoming a product manager now - even if you want to keep flexing your DS muscle, you'll be better off building the core of your PM skills and knowing where to pepper in DS skills than you will be making a full jump to Data Science which will have you spending a LOT of time Product tells Marketing what the thing is. Marketing figures out how to position and sell the thing. San Francisco Welcome to the Product Marketing community. Product Owner is a responsibility on a team that uses the agile methodology to structure how they operate, it is not a full-time job. Most responses have already hit the nail on the head. etc there is no need to create a specific role for that responsibility. In larger cities or more competitive industries, salaries may be higher. Now doing something else at a different company. Naw fr tho, product marketing is just growth marketing but more narrowly focused on positioning. ) I don’t. Translating features to actual business cases or impact. Write down your answers like you would in an interview. The money was less than half of my base salary in pharma and frankly I didn’t think I would be the best person for the role after discussing the position with the manager. It can involve direct content creation or working with marketing. Did that for about 3 years before I was internally recruited to come to marketing as an Associate Product Marketing Manager. Thanks! So APMM is Associate Product Marketing Manager and it’s their program for recently graduated students to get into PM roles. Product Marketers—from what I’ve heard from friends— are more focused on communication, go to market, and user acq. A couple that come to mind: What is the vision/value proposition of our product? What value is this work item providing to our customers/integration partners? I always felt that CPG Brand Management and Tech Product Marketing were the two sweetest spots outside of some strategy LDP for a company like Corning. Usually, the product marketing managers are very product oriented instead of market oriented, for example. 2-229. Web Project Manager > Project Manager > Business Analyst > Product Manager > Sr. Content Marketing Manager $135,000 (I think? North of $130k, anyway. Bookstore clerk > Parking Attendant > Data Entry Analyst > Customer Service Rep > Jr. Product marketing is by itself a function within a business that supports product, sales and marketing in many ways. Remember you are there to ensure they deliver a valuable product. 5 years total experience Yes the role being different from company to company is a huge one for me. clear learning objectives and exposure to diff aspects of the role) with checkpoints to review progress with the intern. Look the other way whenever a course advertises “taught by a google product manager “. Jan 8, 2025 · Aside from core end-to-end Product Marketing functions like supporting our product strategy and leading Go-To-Market efforts, you’ll also play an important role in shaping what Consumer PMM looks like on Reddit. As a product marketing manager who used to be a PM and actively recruited for both, I can confirm it was much harder to find a PMM job vs PM. I am in the process of looking for Sr. But never took like a designed product management course. I know on paper what a PMM does, and some high level good practices. ” Associate Product Marketing Manager -> Product Marketing Manager -> Senior Product Marketing Manager -> Group Product Marketing Manager (Roles post-MBA might skip out on Associate PMM) Just to add to this, I’d love to know how easy it is to switch from tech PMM pre-MBA to tech PM post-MBA. NYC-based. Is that your official title? I’d recommend changing it Product Marketing Manager. It does not get you one step closer to a PM job. So their setup was that each product marketing manager was in charge of a specific product- knowing the entire product inside and out in terms of features, new feature roadmap, the ones causing problems and the ones people love, additionally, they would each be assigned a competitor for which they need to know all the things about the Marketing manager is very broad term. They’re essentially worthless in the eyes of hiring managers. See comments on PMM's relationship with product, marketing, and sales teams, and how PMMs can add value to the business. Product Marketing Manager in Working part time within the product marketing dept…coordinate with us to help out with certain projects or allocate a certain number of hours/week to get product marketing experience. for me, my years working as a marketing all-rounder at a startup came in handy. I'm looking to improve my processes and be able to scale up. Google was my best friend. Product Marketing Manager, New Products Wealthfront Palo Alto, CA $140,000. Coursera has few good options which I explored and also interested in. Originally hired as Head for a marketing discipline. I'm looking to be more efficient working within a larger organization after my company was acquired and my product marketing responsibilities have grown (compared to doing a wider range of marketing functions in the past including marketing programs, demand generation, etc. Entry level positions are really rare, probably because the work relies very heavily on understanding the wider GTM process which includes many Prepare responses to common interview questions (including ones you’ve been asked before but wish you’d answered differently) and key functions of the role (e. Within a mid-large sized org, joining teams that work intimately with product management make the transition to a product role relatively easier. Build a network within the product marketing group – connect with people in the role you want to move into, ask questions about what they do, and express 14 votes, 26 comments. New York. Hopefully a guy with a solid track record in finance, strategy, & product marketing with a Comp Sci & Eng undergrad degree will be able to make the transition @ age 35. Join a medium to large sized product company, and then internally move to a PM role. I have a varied experience in product management, product marketing and software development. PMM) to lead product marketing for our consumer and The best way I’ve seen these responsibilities divided is you have an engineering manager who has a strong dev background be both the people and project manager. They ensure each cog in the machinery is well-oiled, aligned, and aligned on a singular vision. The first subthread is a bulletpoint list featuring 9 lessons learned after 10 years as a product manager. If this is true, there is no need for a Product Owner or Business Analyst on a development team because the Product Owner, BA and Product manager roles have an 80% overlap. I’m not saying these are hard numbers, just a rough estimation on range and distribution. And you’re right. Senior Product Marketing Manager, Reddit. Is this product management, digital marketing, or both? I took a product management course through the Stanford Extension and found it valuable. It was about $750 at the time. The product manager has to negotiate with the engineering manager to get their product vision implemented. g. Designers figure out how the customer will use it. Hey, check out the Product Marketing wiki (called Tools and Resources in the menu bar), for a list of courses to get started in PMM. Here's a general overview of what it's like to be a marketing manager, addressing some of your specific questions: Income: Marketing manager salaries can vary significantly based on factors such as location, industry, experience, and the size of the company. Chicago. Product marketing manger here for a top B2B SaaS Company. According to Glassdoor, the median annual salary for a product manager is around $196,000 as of 2024. Thanks. FWIW it’s highly dependent on the company you’re at and whether they foster your growth. Yes, I landed Associate Product Manager role at a fintech startup right after graduation. A lot of places that post product positions are looking for product experience so I recommend that she check out some high-growth start-ups where she can transition out of teaching and into an academic role to start (like education coordinator, instructional coach, content/curriculum writer, etc. Sr. ) but still work closely with product teams at Project Manager Product Marketing Manager Senior Product Marketing Manager Director Product Marketing Vice President Product Product Marketing Manager to VP Product at the same SaaS over a span of 4 years. The average Product Marketing Manager base salary at Reddit is $177K per year. 1. I feel like the bay area tends to like to hire younger. Heck, a few of them are good to ask when interviewing a candidate for a product role (especially defining self and product success, company acquisitions and potential reasons why, and self-defining career path outline/desire). PMM owns all product related collaterals. Here's a (inaccurate) analogy that nonetheless illustrate what it is. In order to stand out to companies, concentrate on gaining useful skills, knowledge, and competence in product marketing. In case anyone knows the answer to it. . I was just wondering what people do after becoming a Product Manager besides working your way up the ladder in the product field (eg. There is a pretty defined hierarchy within this role: APM / Jr PM -> PM -> Sr PM -> Group PM / Manager, Product -> Director, Product -> VP Product -> Chief Product Officer. At that point I worked there for 6 months before getting a technical project manager role with a fintech company. In the PMM section, you say you implemented a lot of systems and bots, but this sounds like engineering work. According to one of my Product Manager colleagues - who identifies himself as 'pure' product management - he identifies all activities *outside* of 'requirement gathering, product spec, and engineering interactions' as diluting his product management chops. , your top story about a product launch, working with insights, how you’ve come up with messaging, setting and moving a key metric, working cross functionally). So you really need to understand the product and backlog work items. the three main things are this: Welcome to the Product Marketing community. I’d say a brand manager is more like a product manager than a product marketing manager. $164. The closer to product you are, the more technical the information and thus the more companies value your input. I've been trying to find an opportunity to move into a product manager role since 2015. This is a growing space for Product Marketers to connect and share knowledge, resources, strategies and advice and talk through changes in our field. The corruption of product manager/ product owner roles leaves a strategic vacuum which many are now filling with product marketing managers. If it’s to have structured learning environment and to work with a close cohort of product folks, then sure it’s worth it. In tech companies, a Product Manager is colloquially thought of as the CEO of the product. The average additional pay is $60K per year, which could include cash bonus, stock, commission, profit sharing or tips. Worked for 6 months there before moving to the current company. It’s just one data point, but I work with a product marketing manager (although for BS reasons, our company doesn’t allow role title of either product manager or product marketing manager) and his role is not only the outbound communications strategy, but also running tests and building features from the landing page up to sign up. I just took on this role as a lateral move from Sr Product Marketing Manager, so IC5 to M4. 00 - $162,000. This is also comparable to my reports, no difference between men and women. Some see it encompassing marketing, others don't. 00 3 weeks ago Sep 12, 2023 · Picture this: The Product Manager and the Product Marketing Manager, standing as pivotal forces, act as bridges, connecting these diverse teams. Most importantly, it is unbiased and not affiliated with any 3rd party course, newsletter, blog, website or any other paid platform. becoming senior product managers, Director of Product, CPO, etc. Project Managers tell Product how the work is coming along, and then maybe Product will feed that info up to management in status updates. I worked in it for 6 months before moving to another role as a product manager. At my last company a PMM was essentially a marketing manager for a specific target audience/industry for the product (it was a tech company target multiple industries) they came up with the strategy for the year, managed the budget, briefed everything in to the different channel owners, basically oversaw and decided on Hi, I'm relatively new to product management so I apologize if my question is going to come off as incredibly naive. Product tells Designers what the thing is supposed to do. Posted 2:47:54 AM. In the schedule, the white boxes refer to steps required to prepare for behavioural questions, and the blue boxes refer to preparation for product questions. you need to be able to demonstrate coming up with a product launch, go-to-market strategy, being able to link sales, product, and marketing. Similarly, a product marketer is the CMO of the product - best practice is that all PMM activities informs how demand gen, content, enablement, PR markets/GTM strategy of the product. I know I'm severely underpaid. I read the marketing part of “Case In Point” that was I had a structure for answering any case based questions. Join here to discuss or ask questions related to Eloqua, Marketo, Pardot, or SimplyCast. Network in the field. The course material, instructor background, ratings, and reviews should all be considered while deciding whether or not to enroll in Dekker's Product Marketing MBA course on Udemy. A lot of the other courses like product school are more fancy marketing. From my experience transitioning into product marketing, there are lots of free resources to learn before going near paid courses. I won’t to add to the many good comments that are correct about senior management skills being critical to being successful in a role a chief marketing officer, but I will add that focusing on top of funnel skills and demand generation is a much more reliable path to leadership then brand marketing. Nowadays, product marketing managers are more likely to do customer discovery, market definition, pricing, business planning—tasks that previously were performed by product managers—and product Welcome to the Product Marketing community. Aug 3, 2023 · Rian van der Merwe’s portfolio (Rian is a product manager with a background in UX) Taylor McCaslin’s product management portfolio (Taylor is a product manager specializing in SaaS products) 5. Some of the teams that fit this criterion are product analytics, growth, and project management. I was thinking of maybe aim for a Product Marketing Manager position for my next job but will apply for Marketing Manager positions as well as a plan B. I just left my previous role as a digital product manager. Any advise from your end would be very helpful! I applied to an associate product manager role in aerospace and defense as a career pivot, more stability, new and marketable skill and a clear career path. This is pretty much 98% of what you would ever need to ask when interviewing for a product role. They have varying levels of ownership, but usually follow strategic direction from the Product Manager. I'd say the number 1 most important thing is that you have a structured plan (incl. Looking for feedback on the Product Marketing Alliance Certification: Core and if this is a great way to transition to Product Marketing Manager… The product case category consists of the following types of questions: Guesstimate Product improvement Product design Metrics Execution How to use the four-week schedule. It stands out from the average Reddit subthread because it’s long, well structured (the Are E-commerce managers, product managers because they own a customer experience? I’m asking because I’ve seen product managers postings for companies (not tech companies, think retailers, telecom, etc. Product Manager > PMO Manager > Director of Product Management > Sr. Need a job change. ) Remote, but I'm East Coast USA Edit: my coworker is younger and making $160k in DC, though -- but she's in product marketing. the obvious one is going from product manager to product leader (Group PM, Director, VP etc) like others said switching to the b2b relationships side (sales, pre-sales, customer success) or the marketing side (product marketing, growth) could also be a good bet From my limited experience of only 1 year on a product marketing team, most PMMs here moved into the role from somewhere else either another team in marketing such as digital marketing or Sales/CS. That’ll beef up your experience and test your appetite for product marketing. 18 month rotational program and then you can get a permanent APM/ PM role. Brush up on typical marketing knowledge. Self-paced online once suit me best. Yes, networking and things matter but at the end of the day the right leadership should want to promote and grow people to take leadership roles internally who know the business, have demonstrated good soft skills and team leadership vs hire externally. Plus equity in the form of restricted stock units. Today was my first day in my new role as a Product Marketing Manager at an established tech startup. What is the actual difference between the two? I'm currently a junior marketer doing a mixture of product management and product marketing. Product marketing connected to demand gen With nonprofits I had interviews with these jobs: Communications & Outreach Coordinator, Communications Coordinator, Marketing Coordinator, Content & Marketing Specialist, Marketing Communications Manager, Digital Communications Specialist, Development and Communications Manager (hired), Content Marketing Manager, and Marketing Assistant I think for a product marketer role you need to show more awareness about marketing basics. Digital marketing manager in fintech - £50k-£75k annual salary Senior marketing manager in fintech - £75k-90k annual salary I would probably adjust it down £5k-£15k for non finance/non-digital And that most of the PM roles I have defined should be done by a Product marketing manager, Project Manager, Group product manager, or someone else. While a Product Marketing Manager might specify 'marketing,' the role isn't confined to this one area. 14 years experience in my industry, 6 in tech - 3+ Marketing Strategy, and 1 specifically product marketing, MBA (completed part-time) from a top program. How to do this: $180k + 20% bonus, $25k annual RSU on 3 year vest cycle. 9k. Can comment on Head of Product Marketing/Senior Manager, Product Marketing title at my large B2B SaaS company. Role Description: Reddit Inc. I practiced multiple marketing case questions (you can look that up and a bunch will show up). is seeking a Senior Product Marketing Manager (Sr. Director of Product Management > CEO Boom product marketing. Hey guys, wanted to get your guys' thoughts and opinions on what technical interview questions to ask a technology-based product marketing manager to ensure that they know what they're doing and not just look good on paper. This is my resume for my current position: -Company hit a record-breaking $3M product sales for the first time (5% increase from prior year) Jan 15, 2024 · So here are two separate Reddit product management subthreads written by veterans (a decade of experience each in product) worth taking a look at. Messaging and positioning, sales enablement, pitch work, etc. For you internship, change the title to Marketing Intern. Product marketing is a niche area of marketing, it is not common to get into product marketing at an entry level, straight out of college. Does it even make sense to apply for a cs major? Also, I have coursework in marketing and think of myself as someone with decent people skills who can work on any intellectually simulating problem. I personally feel PMM is a much more interesting and challenging role. Reply reply Oct 9, 2024 · Product manager salaries vary by industry but are often six figures. I’ve seen other ways these responsibilities are divided, mostly dysfunctional. Ask your manager or other leaders if those types of projects aren’t currently on your They called me a Marketing Coordinator but I was more like a marketing manager because I touched everything related to marketing from digital to content to events and partnerships. I had some marketing knowledge from 3 other past internships but I learned a bulk of my skills on the fly. "The front page of the internet,” Reddit brings over 430 million people together each month through…See this and similar jobs on LinkedIn. Product Manager positions. Product Marketing Lead is usually a big title that can be higher than Director sometimes. true. Thank you so much. Most companies have PMM roles as the most "entry level" product marketing role which requires 3-5 years experience. Explore growth marketing which is more about full business growth and learn how to sell a suite of products and how they’re positioned to different segments, then product marketing becomes easy with that growth expierence An open discussion of Marketing Automation, Email Marketing, and the various benefits and qualities of various Automation Platforms. Welcome to the Product Marketing community. It could be you oversee and serve as an expert in a specific area of marketing for the company, or it may mean you manage an entire marketing team. Got in to product via internships so I'm all for them. Actually, I remember the Corning recruiters pitching the fact that when you account how little they work and how cheap Corning, NY is compared to NYC, their equivalent hourly pay was like 2-3x Welcome to the Product Marketing community. ) where the product manager would own pages or features within their sales flow. The PO on a scrum team can be a PM, an Engineer, an Engineering Manager, a Technical Program Manager. Jun 6, 2024 · The estimated total pay range for a Product Marketing Manager at Reddit is $200K–$286K per year, which includes base salary and additional pay. Manager, Product Marketing usually is a manager/leader for product marketing Product Marketing Manager manages no one and is an IC. I’ve researched the role, and know the company’s expectations for it. Typically we do the following: Create GTM strategies for a product, new features and overall business Users share their opinions and experiences on what makes a good Product Marketing Manager (PMM) and how the role has evolved over time. Have also planned out and run an internship. If product marketing is for you… As others have said, take on more key product marketing activities in your role. ). Ask lots of questions. Most companies pay well for product marketing, probably even better than PMs (depends on how large both teams are). As a product manager I had a similar wage but I did soon after made the jump to senior PM. That often happens when the Product part of the marketing mix is very relevant, like products that require a lot of technical knowledge to market marketers that are very involved in the creation, design, development, and launch of the process. So sales, marketing, product, and engineering working VERY close together in very short iteration loops to gain market insight, adjust the product, test the change in the market, and repeat the loop. How you position your product in market or competition. Dec 27, 2024 · Sr. My advice, figure out what you want to do within marketing. Step five in learning how to become a product manager, is going out and meeting some of them in the wild. I have not worked with product marketing managers, we just have a marketing division that we bounce off so I guess you could say that PM's end up doing some of the marketing work anyway. There is one role responsible for defining the path forward for a product or a suite of products - it comes in many flavours sure, but it is one role: Product Management. Depending on the product, the company, and the channel the product manager would typically be involved in voice of customer development, product ideation, project management over product development, working closely with marketing and sales on all commercial activities and messaging, costing and pricing management, works hand in hand with Get the Reddit app Scan this QR code to download the app now Creating this post for questions and updates for the associate product marketing manager program Texas Scale up (hyper growth, Series A) 16 years, 4 as an IC, 4 as a Senior Director/Director, the rest at VP+ Chief Product Officer MBA, BS In Biochemistry Product Marketing Manager (PMM) Indirectly in Product Process Customer success / experience (CSM/CX) Sales Business or strategy operations Founder/CEO - While you may fail, building and launching a product will provide valuable product experience Highlight the following skills: Sometimes I think it can come down to what a firm's perception of what a product manager role is. It appears the only requirement to be a product manager is five years experience as a product manager. What type of users you want to target and then building pointed use cases for your product. What I do know well is the product, the customer and how to tell the customer's story to those updating the product so they can understand the customer. It’s a reasonable assumption that a large portion of the salaries in the +$80k category work in 1st world countries (this term is insensitive, but I couldn’t think of an alternative). Now for me it is: Amsterdam, the Netherlands High CoL Private pre-IPO scale up in software Group Product Manager 4 years as a PM, 4. Both have their value and it’s a minefield of personal feelings and identity to really say which is more or less valuable. Through a simple LinkedIn search, I saw most APMMs at Google are either marketing or business majors. Generally speaking a Program Manager is more strategic whereas a Product Manager is more tactical. Senior and Expert level. Some of my tasks at my current job are: However, my experience has proven me wrong. Glassdoor identifies the Welcome to the Product Marketing community. Share Add a Comment For marketing communications + advertising industry professionals to discuss and ask questions related to marketing strategy, media planning, digital, social, search Canada Uber HCol area, product manager at public company, 7+ years in product, MBA, 95k + 15k bonus + 15k equity. A marketing manager may mean you're the one person doing everything for a small company. E. Since then, I’ve spent the last 5-6 years in Product Marketing, and most recently moved to a Director of Product Marketing for a product/market vertical. You might consider exponent interview prep to prepare you specifically for the interviews if you were to spend money on something. Last role was Partner Solutions Manager at a FAANg. I got promoted to product manager because the company went through a 'reorg' and I ended up having a new role. If you don't have that, the HR software will reject your application in a matter of minutes. This is really phenomenal of you to do. It might help in answering the questions. I am looking for a good online self-paced course in product management. I work to get them down to two-week cycles with the goal being “find a market fit, or pivot, fast and often. sbqzo ifwf vnceo txrma aczmisp hlzsewpdp nhs atvda baco nnww ncf ewdm iihvlit ibej oorjwt