Best product marketing manager reddit. ) but still work closely with product teams at .
Best product marketing manager reddit ) but still work closely with product teams at I am looking for a good online self-paced course in product management. I work with both product marketing managers and marketing managers. It could be you oversee and serve as an expert in a specific area of marketing for the company, or it may mean you manage an entire marketing team. Project Managers tell Product how the work is coming along, and then maybe Product will feed that info up to management in status updates. $180k + 20% bonus, $25k annual RSU on 3 year vest cycle. A marketing manager may mean you're the one person doing everything for a small company. Twitter: PMM would say our existing users are looking for "ability to edit your tweet function". Any advise from your end would be very helpful! Product marketing connected to demand gen is the skill your peers will care most about you being good at. If it’s to learn more about product management in general, you can find cheaper learning resources online. From my experience transitioning into product marketing, there are lots of free resources to learn before going near paid courses. Share your experience and help us understand the product management landscape in healthcare. , your top story about a product launch, working with insights, how you’ve come up with messaging, setting and moving a key metric, working cross functionally). Yes, networking and things matter but at the end of the day the right leadership should want to promote and grow people to take leadership roles internally who know the business, have demonstrated good soft skills and team leadership vs hire externally. Traditional Marketing (TV Media Buyer) -> Digital Media Buyer (Display Ad Networks) -> Ad Operations (Pub Side) -> Social User Acquisition (Facebook) -> Digital Marketing Manager (all forms of digital media) -> Sr Digital Marketing Manager -> Growth Product Manager -> Lead PM for a startup -> Sr Product Manager (currently) Welcome to the Product Marketing community. I agree with what you said wholeheartedly. ) Boom product marketing. I have a varied experience in product management, product marketing and software development. Creating this post for questions and updates for the associate product marketing manager program. Build a network within the product marketing group – connect with people in the role you want to move into, ask questions about what they do, and express Since then, I’ve spent the last 5-6 years in Product Marketing, and most recently moved to a Director of Product Marketing for a product/market vertical. Thanks! So APMM is Associate Product Marketing Manager and it’s their program for recently graduated students to get into PM roles. I was just wondering what people do after becoming a Product Manager besides working your way up the ladder in the product field (eg. I found it helpful for grounding myself in what I should be focusing on as a Product Manager. Leverage these relations to understand how product managers typically operate, which skills are highly valued, and how you can demonstrate those I'm looking to be more efficient working within a larger organization after my company was acquired and my product marketing responsibilities have grown (compared to doing a wider range of marketing functions in the past including marketing programs, demand generation, etc. A good for fit for a company and their product will mean different experience and skills are desirable. The first subthread is a bulletpoint list featuring 9 lessons learned after 10 years as a product manager. Now doing something else at a different company. CareerFoundry. Jan 15, 2024 · So here are two separate Reddit product management subthreads written by veterans (a decade of experience each in product) worth taking a look at. I wonder what the hardware product managers at companies make. Product Management. Otherwise, you could consider applying for engineering roles at Product companies as this will help you gain adjacent experience and work toward moving over. Most responses have already hit the nail on the head. Designers figure out how the customer will use it. I always felt that CPG Brand Management and Tech Product Marketing were the two sweetest spots outside of some strategy LDP for a company like Corning. My advice, figure out what you want to do within marketing. Here is what we're supposed to include in the structure: The Market Environment Marketing Strategy and Positioning L’Oréal alum here: looks like you’re interested in big CPG companies with a large umbrella of brands! I worked as a product manager and eventually a retail and digital brand manager for some of their luxe brands in travel retail. Sep 12, 2023 · Picture this: The Product Manager and the Product Marketing Manager, standing as pivotal forces, act as bridges, connecting these diverse teams. a) following LinkedIn creators such as Antony Pierri / Alex Virden / and the like. The best way to see it is a PM is the CEO of the product and the PMM is the CMO of the product. Being a PM gave me a lot of exposure to these areas. If it’s to have structured learning environment and to work with a close cohort of product folks, then sure it’s worth it. I. Apple definitely recruits into WWPM (combined product marketing and product management for flagship products - hardware, built-in / apple exclusive apps, OS and wireless tech) and IS&S / AI/ML (product management for internet services). 14 years experience in my industry, 6 in tech - 3+ Marketing Strategy, and 1 specifically product marketing, MBA (completed part-time) from a top program. Therefore, I encourage anyone trying to break into PM to optimize getting that first "product manager" job title. Welcome to the Product Marketing community. That often happens when the Product part of the marketing mix is very relevant, like products that require a lot of technical knowledge to market marketers that are very involved in the creation, design, development, and launch of the process. In my experience interviewing folks for entry level product roles, it can be really competitive for people to break into product without practical and at least some adjacent experience. Product managers need to have a wide variety of skills in order to be successful, and I think the CSM and CSPO give you a good overview on scrum, agile, backlog prioritization, and thinking about trade offs. Originally hired as Head for a marketing discipline. Brain Station It makes sense since a lot of CEOs came up through P&G's marketing vertical, but I don't think that people view it as a consulting-style training ground anymore. the obvious one is going from product manager to product leader (Group PM, Director, VP etc) like others said switching to the b2b relationships side (sales, pre-sales, customer success) or the marketing side (product marketing, growth) could also be a good bet AIPMM CPM isn't really a standardized platform either. In larger cities or more competitive industries, salaries may be higher. But never took like a designed product management course. It seems like a lot of people go for product management jobs and overlook product marketing manager positions. I would definitely say it’s much less about product management fundamentals and more about learning ML/AI specific concepts. There is one role responsible for defining the path forward for a product or a suite of products - it comes in many flavours sure, but it is one role: Product Management. There is a pretty defined hierarchy within this role: APM / Jr PM -> PM -> Sr PM -> Group PM / Manager, Product -> Director, Product -> VP Product -> Chief Product Officer. It stands out from the average Reddit subthread because it’s long, well structured (the I took a product management course through the Stanford Extension and found it valuable. Check out this one - Mentor Me Good As a marketing manager, you have been asked by your director to write a report on a product (a good not a service) of your choice. In fact so far I can’t recall them ever directly mentioning product management. Hi, I'm relatively new to product management so I apologize if my question is going to come off as incredibly naive. Example - Ceridian has many different product teams & in my opinion, Dayforce Wallet Product team has the best product culture within Ceridian. I took the job to see whether I liked product management, and I have been loving it so far, and have been thinking of doing a PM course on General Assembly or something in order to improve whilst at the company. Product Analytics 101 by Product folks . Hear me out! For marketing communications + advertising industry professionals to discuss and ask questions related to marketing strategy, media planning, digital, social, search Today was my first day in my new role as a Product Marketing Manager at an established tech startup. So pragmatic marketing institute has a course called The Business of Data Science which I found particularly useful. Product marketing is a niche area of marketing, it is not common to get into product marketing at an entry level, straight out of college. NYC-based. Product managers set the product roadmap according to the vision and identify customer pain points to build a better product. ). I know on paper what a PMM does, and some high level good practices. I'd go for something else. 158K subscribers in the ProductManagement community. Try your best to get your total comp maxed out on base pay in lieu of smaller or no bonuses, or RSUs. Try getting experienced product managers to these interviews with you, because they will share real, unbiased and meaningful feedback. becoming senior product managers, Director of Product, CPO, etc. Product managers should be scoping out work for the dev teams on the time frame of quarters not weeks. Most companies pay well for product marketing, probably even better than PMs (depends on how large both teams are). PMM has a big role in how a product is made. Two weeks ago, I signed an offer for my very first Product Manager role at a unicorn startup! 🦄 Here are some tips that helped my resume stand out: Keep the Design Simple. end to end testing A lot of strategising about the best go-to-market path when new products or major features are launched. Some people… Product manager is responsible for the success and failure of a 'product' which is either a feature of a service or a stand alone product. 156K subscribers in the ProductManagement community. This might involve working at a company that your grandmother has never heard of, but it's 100% worth it for the title. I work to get them down to two-week cycles with the goal being “find a market fit, or pivot, fast and often. Working part time within the product marketing dept…coordinate with us to help out with certain projects or allocate a certain number of hours/week to get product marketing experience. Simply put, product managers are responsible for putting products on the shelves. To get there I've work in the past with Customer success hybrid position with product. I believe the 'marketing manager' title is viewed as significantly less serious in the eyes of non-CPG people, at least in my experience. Prepare responses to common interview questions (including ones you’ve been asked before but wish you’d answered differently) and key functions of the role (e. As you embark on your journey my advice would be to try everything, get involved in areas you typically wouldn't, and never stop learning. I work with Pmms now and these are the changes in the role which i observed: 1-priority is supporting the top of the sales funnel targeting the economic buyer, 2-emphasis on content that optimizes search and social media vs technical accuracy. Insight course by Pragmatic institute. I just left my previous role as a digital product manager. I handle 3 products within the company and am responsible for the messaging, positioning, competitive Intel (have someone dedicated but collaborate on this We're looking for Product Managers and Product Owners in healthcare to be featured in an insightful article. This is a good time to calibrate on Project Manager Product Marketing Manager Senior Product Marketing Manager Director Product Marketing Vice President Product Product Marketing Manager to VP Product at the same SaaS over a span of 4 years. AIPMM Certified Product Manager (CPM) AIPMM Agile Certified Product Manager and Product Owner Pragmatic Institute Product, Data and Design certs Microsoft Certified Azure AI Fundamentals Any relevant data analytics cert to make data-driven decisions on product improvements like SQL, Python, R, Tableau or PowerBI They’re essentially worthless in the eyes of hiring managers. When I first thought about going into product management I had a very skewed idea of what the job actually was (and it is different at every company). Data-driven product management simulator by Go Practice. Bijan's course is pretty basic. If I had to choose between a marketing professional and a software engineer for the role of the product manager I would choose the marketing professional. Product Marketing Manager (PMM) Indirectly in Product Process Customer success / experience (CSM/CX) Sales Business or strategy operations Founder/CEO - While you may fail, building and launching a product will provide valuable product experience Highlight the following skills: Product management tools are software applications that are designed to help product managers and their teams to organize, plan, and execute their product development efforts. Tl/dr: what are the most recognised or best product management certifications and courses for people looking to become a product manager or become a senior PM? I’ve been a Product Owner for ~4 years in software development across a couple businesses. They ensure each cog in the machinery is well-oiled, aligned, and aligned on a singular vision. This is pretty much 98% of what you would ever need to ask when interviewing for a product role. Overall, product management tools can help teams work more efficiently and effectively, resulting in better products, happier customers, and improved business outcomes. b) reading a book by Lucas Weber called The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company. Naw fr tho, product marketing is just growth marketing but more narrowly focused on positioning. . com: The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback: 0884906947504: Olsen, Dan: Books and videos on Youtube. At my previous org, we actually started to Got admitted to a bba program which has pretty decent reputation in canada, my goal is to be a product manager since it seems to combine technical skills and business (i like both) If i were to do a bba i would specialize in marketing and information systems, I could also get a comp sci degree with a specialization in management information systems and data analytics. Does it even make sense to apply for a cs major? Also, I have coursework in marketing and think of myself as someone with decent people skills who can work on any intellectually simulating problem. I wish I had not. This is true for many other roles, but since product can be very broad and have a lot of variability then it becomes a faster moving target the farther away your roles are from product duties (variability in product roles depends on company size & structure, geography, industry, stage in product lifecycle, etc). In no way, shape, or form is it worth the cost. Part of me loves it, loves the challenge, the responsibility, the ownership, but I know it won't make me the best PM. In my opinion product managers need to be more in touch with the client and their problems than knowing the technical parts of the solution. Of course. Similarly, a product marketer is the CMO of the product - best practice is that all PMM activities informs how demand gen, content, enablement, PR markets/GTM strategy of the product. Some companies treat PMs more like product owners, and others treat PMs like marketing managers. I worked in it for 6 months before moving to another role as a product manager. I find it's largely based on the VP/Director leading the team, as their values trickle down to team culture and values. Data for Product managers by Reforge. A lot of places that post product positions are looking for product experience so I recommend that she check out some high-growth start-ups where she can transition out of teaching and into an academic role to start (like education coordinator, instructional coach, content/curriculum writer, etc. digital marketing internships for startups/small business and even a project manager job in construction industry. I'm looking to improve my processes and be able to scale up. Explore growth marketing which is more about full business growth and learn how to sell a suite of products and how they’re positioned to different segments, then product marketing becomes easy with that growth expierence Outside of developing our product, a large part of what I focus on is sales, marketing, and overall operations for our business. Here's my reasoning behind that, I hope some of it can be helpful to you! RSUs don't really start vesting until after your 2nd year, and the average tenure of an Amazon Corp employee is only 1. Nowadays, product marketing managers are more likely to do customer discovery, market definition, pricing, business planning—tasks that previously were performed by product managers—and product Product tells Marketing what the thing is. I’ve researched the role, and know the company’s expectations for it. Marketing figures out how to position and sell the thing. Most junior and associate roles I've seen advertised require years of experience in product so I'm feeling lost about how to transition. You'll see that resume looks quite simple with its one-page, one-column layout. I have one. At that point I worked there for 6 months before getting a technical project manager role with a fintech company. I personally feel PMM is a much more interesting and challenging role. Even though quite a few of the luminaries of product management have lived and worked in California, not all the world’s best product managers reside in the Golden State. They do this literally every year. So sales, marketing, product, and engineering working VERY close together in very short iteration loops to gain market insight, adjust the product, test the change in the market, and repeat the loop. Topics include your daily work life, goals, challenges, market research, regulatory hurdles, implementing AI, decision-making, and more. Like the product team who own Cisco network hardware, or the product manager who owns Whirlpool Washing machine models. Hopefully this helps! Here is the gist of the JD, top-level requirements and day-to-day listed items:(didn't include years of experience requirements or degree requirements. Ultimately, product management looks different at different places, so there’s no one size fits all for PMs. Heck, a few of them are good to ask when interviewing a candidate for a product role (especially defining self and product success, company acquisitions and potential reasons why, and self-defining career path outline/desire). 18 month rotational program and then you can get a permanent APM/ PM role. Say Twitter. I've been working as a technical project manager for 2 years and I'm keen to make the switch to product management. Associate Product Marketing Manager -> Product Marketing Manager -> Senior Product Marketing Manager -> Group Product Marketing Manager (Roles post-MBA might skip out on Associate PMM) Just to add to this, I’d love to know how easy it is to switch from tech PMM pre-MBA to tech PM post-MBA. 20% of the week = meeting with the Product team—including my weekly 1:1 with my manager, a touchpoint across the broader product team (inclusive of product managers, designers and researchers), and a smaller-group huddle just with other PMs to do a round table / solicit feedback on ongoing or planned work. Product Management Product managers shouldn’t be so close to the dev team that they can give them more work to do on a biweekly basis. I got in through an internship with my MBA program. The big 4 are HUGE companies and not every role is going to give the best/relevant experience. Can’t take a full funnel/full channel approach to marketing without expertise throughout the team. They should scope out features they want to accomplish in q1, q2, etc FWIW it’s highly dependent on the company you’re at and whether they foster your growth. It's a good intro. Not "Product Marketing Manager", not "Product Operations Manager"just "Product Manager". General Assembly. 16 votes, 10 comments. ” So their setup was that each product marketing manager was in charge of a specific product- knowing the entire product inside and out in terms of features, new feature roadmap, the ones causing problems and the ones people love, additionally, they would each be assigned a competitor for which they need to know all the things about the As a product marketing manager who used to be a PM and actively recruited for both, I can confirm it was much harder to find a PMM job vs PM. Most PMMs work on B2B products AFAIK but you do occasionally find B2C PMMs - only difference is they do PMM work ultimately for consumer marketing channels not business I've talked to a ton of product managers who have the same viewpoint as you (grads need to work in industry doing something else before product management), but many of the PMs I've talked to worked in totally unrelated departments (marketing, for example) before getting a PM job, so it's hard to take their advice at face value. Real-world product management specialization on Coursera. Actually, I remember the Corning recruiters pitching the fact that when you account how little they work and how cheap Corning, NY is compared to NYC, their equivalent hourly pay was like 2-3x 21 votes, 10 comments. Product marketing is by itself a function within a business that supports product, sales and marketing in many ways. I've seen a few courses online, e. g. While the AIPMM does have a fair number of certifications, I would also say that their exams are rudimentary and based on the ProdBOK (their own "Product Management & Marketing Body of Knowledge" that is meant to be akin to the PMBOK for project management). 6 to 8 months after joining a product-related team, get an understanding of the internal job transfer processes. Or, the example that I’ve used for people is cereal. Surely it depends. Scrolling my LinkedIn jobs feed, a lot of PM roles I'm seeing are in established B2B companies where they don't do high frequency customer discovery (as Teresa Torres suggest - every week), have different growth capability structures (there's just one PM and you don't get promoted to group etc. Entry level positions are really rare, probably because the work relies very heavily on understanding the wider GTM process which includes many Hey fellow PMs, I've been considering enrolling in Product Management bootcamps like Product School or Product Gym. e. Agreed, and most of these books are focused on B2C. Here's a general overview of what it's like to be a marketing manager, addressing some of your specific questions: Income: Marketing manager salaries can vary significantly based on factors such as location, industry, experience, and the size of the company. Read the books and update your resume and STAR stories. For me (10+ YOE, Director of Product) I’m more seeking to augment my product skillset with technical AI/ML knowledge. If this is true, there is no need for a Product Owner or Business Analyst on a development team because the Product Owner, BA and Product manager roles have an 80% overlap. I took a cert course before breaking into product. And that most of the PM roles I have defined should be done by a Product marketing manager, Project Manager, Group product manager, or someone else. the three main things are this: Hey, check out the Product Marketing wiki (called Tools and Resources in the menu bar), for a list of courses to get started in PMM. Use the last 3-4 days to incorporate the feedback. Analytics and A/B testing courses at CXL I'm looking to be a Product marketing manager by my mid 30's. I had a really difficult time finding clear, honest reviews about any of the PM courses so after some research and sales rep meetings, I decided to go for the Product Manager Certification with Product School at +4,000 for an 8 week course. Product marketers are supposed to get these products off the shelves and to the customers. Working in the above-defined setup should give you direct access to product managers. The next time you start preparing for an interview, review this guide and ensure you have access to resources required to complete all the steps described above. In case anyone knows the answer to it. While a Product Marketing Manager might specify 'marketing,' the role isn't confined to this one area. Here is what I've noticed. I have been doing Product management involving AIMl for about 5/6 years. The best product managers to follow from beyond the Valley. If you can’t tell the product story best, hard to succeed as a CMO, whether it’s a hotel company, a tech startup or a toy company. If you want to be part of a certification racket, and pay dues, while not being a professional coming close to being responsible for real lives - get a PMP. Product analytics Micro certification from Product School . . ) or skillsets required (E. c) asking what is expected from you. Andrew Ng has offered lots of courses on Coursera. It was about $750 at the time. We also get feedback from PMMs that could be fed into the roadmap. apps opened - 12/18 What I do know well is the product, the customer and how to tell the customer's story to those updating the product so they can understand the customer. Absolutely agree! Product culture varies quite a bit between teams in a large company. Meta doesn’t have a formal MBA pipeline. 3-The technical enablement and collateral for supporting mid to late stage of the sales funnel are now Product marketing manger here for a top B2B SaaS Company. From my limited experience of only 1 year on a product marketing team, most PMMs here moved into the role from somewhere else either another team in marketing such as digital marketing or Sales/CS. Currently work as a marketing manager at a consulting firm. let's take an arbitrary example. That’s how you get into agile hell. It was helpful to walk through the fundamentals of being a product manager and required us to do a group project. Dec 20, 2023 · 2. There's one called "AI for everyone" that provides a general AI/machine learning intro. I'm wondering if anyone has first hand experience with them, or know of anyone who's actually gotta a role because of those classes. Most companies have PMM roles as the most "entry level" product marketing role which requires 3-5 years experience. I personally used book - Lean product playbook by Dan Olsen - Amazon. Product Marketing is probably the last “speciality” to be added to a team, because up until the function is added, every channel owner is doing a little bit of product marketing work, but it usually ends up a bit inconsistent, disorganized, and disconnected from product Marketing manager is very broad term. Ex: I was a “hot shot” until a manager put me in my place. Self-paced online once suit me best. ) Usually, the product marketing managers are very product oriented instead of market oriented, for example. They have a mixture of responsibilities including creating a road map for development, ensuring the voice of the customer is understood and considered, how to position the product in the market, and ensure the sales engineering and marketing teams Texas Scale up (hyper growth, Series A) 16 years, 4 as an IC, 4 as a Senior Director/Director, the rest at VP+ Chief Product Officer MBA, BS In Biochemistry [Unpopular Biased Opinion] - All Product Management certification exists to provide side hustle employment for Product Managers. But that’s not a bad thing! Hey Product managers, What has been your top learning on the topic of product management in 2022? Please include specific links where possible (links to tweets/threads, podcast episodes, YT videos, books, newsletter edition, articles) In my experience, some of my favorite managers were there. This is my resume for my current position: -Company hit a record-breaking $3M product sales for the first time (5% increase from prior year) The corruption of product manager/ product owner roles leaves a strategic vacuum which many are now filling with product marketing managers. Usually, the product marketing managers are very product oriented instead of market oriented, for example. They are a treasure trove of good info on PMM best practices. 9yrs. Inari: auto-analyzing customer feedback, product discovery, backlog prioritization Posthog + Sprig: product analytics and in-app feedback sending ChatGPT/Claude: brainstorming, data generation, rewriting Perplexity: replace Google and use it for quick Q&A I've actually been thinking about this lately. Having a great coach early in my career was critical for my growth. Through a simple LinkedIn search, I saw most APMMs at Google are either marketing or business majors. I got promoted to product manager because the company went through a 'reorg' and I ended up having a new role. Typically we do the following: Create GTM strategies for a product, new features and overall business Received a Marketing Product Manager role this week here are some of the details on the job requisition. Your brief is to evaluate the company’s marketing strategy for the chosen product. Most importantly, it is unbiased and not affiliated with any 3rd party course, newsletter, blog, website or any other paid platform. I think software product management is more plentiful, but I don't know about more profitable. Coursera has few good options which I explored and also interested in. Product tells Designers what the thing is supposed to do. This is a growing space for Product Marketers to connect and share knowledge, resources, strategies and advice and talk through changes in our field. voyevwkbrpiikgdovggqftavmodaqyjegnttdbkaklfepydnwvcdckhmzrcmvqsmsvvcpdmtzmwmvu
Best product marketing manager reddit ) but still work closely with product teams at I am looking for a good online self-paced course in product management. I work with both product marketing managers and marketing managers. It could be you oversee and serve as an expert in a specific area of marketing for the company, or it may mean you manage an entire marketing team. Project Managers tell Product how the work is coming along, and then maybe Product will feed that info up to management in status updates. $180k + 20% bonus, $25k annual RSU on 3 year vest cycle. A marketing manager may mean you're the one person doing everything for a small company. Twitter: PMM would say our existing users are looking for "ability to edit your tweet function". Any advise from your end would be very helpful! Product marketing connected to demand gen is the skill your peers will care most about you being good at. If it’s to learn more about product management in general, you can find cheaper learning resources online. From my experience transitioning into product marketing, there are lots of free resources to learn before going near paid courses. Share your experience and help us understand the product management landscape in healthcare. , your top story about a product launch, working with insights, how you’ve come up with messaging, setting and moving a key metric, working cross functionally). Yes, networking and things matter but at the end of the day the right leadership should want to promote and grow people to take leadership roles internally who know the business, have demonstrated good soft skills and team leadership vs hire externally. Traditional Marketing (TV Media Buyer) -> Digital Media Buyer (Display Ad Networks) -> Ad Operations (Pub Side) -> Social User Acquisition (Facebook) -> Digital Marketing Manager (all forms of digital media) -> Sr Digital Marketing Manager -> Growth Product Manager -> Lead PM for a startup -> Sr Product Manager (currently) Welcome to the Product Marketing community. I agree with what you said wholeheartedly. ) Boom product marketing. I have a varied experience in product management, product marketing and software development. Creating this post for questions and updates for the associate product marketing manager program. Build a network within the product marketing group – connect with people in the role you want to move into, ask questions about what they do, and express Since then, I’ve spent the last 5-6 years in Product Marketing, and most recently moved to a Director of Product Marketing for a product/market vertical. Thanks! So APMM is Associate Product Marketing Manager and it’s their program for recently graduated students to get into PM roles. I was just wondering what people do after becoming a Product Manager besides working your way up the ladder in the product field (eg. I found it helpful for grounding myself in what I should be focusing on as a Product Manager. Leverage these relations to understand how product managers typically operate, which skills are highly valued, and how you can demonstrate those I'm looking to be more efficient working within a larger organization after my company was acquired and my product marketing responsibilities have grown (compared to doing a wider range of marketing functions in the past including marketing programs, demand generation, etc. A good for fit for a company and their product will mean different experience and skills are desirable. The first subthread is a bulletpoint list featuring 9 lessons learned after 10 years as a product manager. Now doing something else at a different company. CareerFoundry. Jan 15, 2024 · So here are two separate Reddit product management subthreads written by veterans (a decade of experience each in product) worth taking a look at. I wonder what the hardware product managers at companies make. Product Management. Otherwise, you could consider applying for engineering roles at Product companies as this will help you gain adjacent experience and work toward moving over. Most responses have already hit the nail on the head. Designers figure out how the customer will use it. I always felt that CPG Brand Management and Tech Product Marketing were the two sweetest spots outside of some strategy LDP for a company like Corning. My advice, figure out what you want to do within marketing. Here is what we're supposed to include in the structure: The Market Environment Marketing Strategy and Positioning L’Oréal alum here: looks like you’re interested in big CPG companies with a large umbrella of brands! I worked as a product manager and eventually a retail and digital brand manager for some of their luxe brands in travel retail. Sep 12, 2023 · Picture this: The Product Manager and the Product Marketing Manager, standing as pivotal forces, act as bridges, connecting these diverse teams. a) following LinkedIn creators such as Antony Pierri / Alex Virden / and the like. The best way to see it is a PM is the CEO of the product and the PMM is the CMO of the product. Being a PM gave me a lot of exposure to these areas. If it’s to have structured learning environment and to work with a close cohort of product folks, then sure it’s worth it. I. Apple definitely recruits into WWPM (combined product marketing and product management for flagship products - hardware, built-in / apple exclusive apps, OS and wireless tech) and IS&S / AI/ML (product management for internet services). 14 years experience in my industry, 6 in tech - 3+ Marketing Strategy, and 1 specifically product marketing, MBA (completed part-time) from a top program. Therefore, I encourage anyone trying to break into PM to optimize getting that first "product manager" job title. Welcome to the Product Marketing community. That often happens when the Product part of the marketing mix is very relevant, like products that require a lot of technical knowledge to market marketers that are very involved in the creation, design, development, and launch of the process. In my experience interviewing folks for entry level product roles, it can be really competitive for people to break into product without practical and at least some adjacent experience. Product managers need to have a wide variety of skills in order to be successful, and I think the CSM and CSPO give you a good overview on scrum, agile, backlog prioritization, and thinking about trade offs. Originally hired as Head for a marketing discipline. Brain Station It makes sense since a lot of CEOs came up through P&G's marketing vertical, but I don't think that people view it as a consulting-style training ground anymore. the obvious one is going from product manager to product leader (Group PM, Director, VP etc) like others said switching to the b2b relationships side (sales, pre-sales, customer success) or the marketing side (product marketing, growth) could also be a good bet AIPMM CPM isn't really a standardized platform either. In larger cities or more competitive industries, salaries may be higher. But never took like a designed product management course. It seems like a lot of people go for product management jobs and overlook product marketing manager positions. I would definitely say it’s much less about product management fundamentals and more about learning ML/AI specific concepts. There is one role responsible for defining the path forward for a product or a suite of products - it comes in many flavours sure, but it is one role: Product Management. There is a pretty defined hierarchy within this role: APM / Jr PM -> PM -> Sr PM -> Group PM / Manager, Product -> Director, Product -> VP Product -> Chief Product Officer. It stands out from the average Reddit subthread because it’s long, well structured (the I took a product management course through the Stanford Extension and found it valuable. Check out this one - Mentor Me Good As a marketing manager, you have been asked by your director to write a report on a product (a good not a service) of your choice. In fact so far I can’t recall them ever directly mentioning product management. Hi, I'm relatively new to product management so I apologize if my question is going to come off as incredibly naive. Example - Ceridian has many different product teams & in my opinion, Dayforce Wallet Product team has the best product culture within Ceridian. I took the job to see whether I liked product management, and I have been loving it so far, and have been thinking of doing a PM course on General Assembly or something in order to improve whilst at the company. Product Analytics 101 by Product folks . Hear me out! For marketing communications + advertising industry professionals to discuss and ask questions related to marketing strategy, media planning, digital, social, search Today was my first day in my new role as a Product Marketing Manager at an established tech startup. So pragmatic marketing institute has a course called The Business of Data Science which I found particularly useful. Product marketing is a niche area of marketing, it is not common to get into product marketing at an entry level, straight out of college. NYC-based. Product managers set the product roadmap according to the vision and identify customer pain points to build a better product. ). I know on paper what a PMM does, and some high level good practices. I'd go for something else. 158K subscribers in the ProductManagement community. Try your best to get your total comp maxed out on base pay in lieu of smaller or no bonuses, or RSUs. Try getting experienced product managers to these interviews with you, because they will share real, unbiased and meaningful feedback. becoming senior product managers, Director of Product, CPO, etc. Product managers should be scoping out work for the dev teams on the time frame of quarters not weeks. Most companies pay well for product marketing, probably even better than PMs (depends on how large both teams are). PMM has a big role in how a product is made. Two weeks ago, I signed an offer for my very first Product Manager role at a unicorn startup! 🦄 Here are some tips that helped my resume stand out: Keep the Design Simple. end to end testing A lot of strategising about the best go-to-market path when new products or major features are launched. Some people… Product manager is responsible for the success and failure of a 'product' which is either a feature of a service or a stand alone product. 156K subscribers in the ProductManagement community. This might involve working at a company that your grandmother has never heard of, but it's 100% worth it for the title. I work to get them down to two-week cycles with the goal being “find a market fit, or pivot, fast and often. Working part time within the product marketing dept…coordinate with us to help out with certain projects or allocate a certain number of hours/week to get product marketing experience. Simply put, product managers are responsible for putting products on the shelves. To get there I've work in the past with Customer success hybrid position with product. I believe the 'marketing manager' title is viewed as significantly less serious in the eyes of non-CPG people, at least in my experience. Prepare responses to common interview questions (including ones you’ve been asked before but wish you’d answered differently) and key functions of the role (e. As you embark on your journey my advice would be to try everything, get involved in areas you typically wouldn't, and never stop learning. I work with Pmms now and these are the changes in the role which i observed: 1-priority is supporting the top of the sales funnel targeting the economic buyer, 2-emphasis on content that optimizes search and social media vs technical accuracy. Insight course by Pragmatic institute. I just left my previous role as a digital product manager. I handle 3 products within the company and am responsible for the messaging, positioning, competitive Intel (have someone dedicated but collaborate on this We're looking for Product Managers and Product Owners in healthcare to be featured in an insightful article. This is a good time to calibrate on Project Manager Product Marketing Manager Senior Product Marketing Manager Director Product Marketing Vice President Product Product Marketing Manager to VP Product at the same SaaS over a span of 4 years. AIPMM Certified Product Manager (CPM) AIPMM Agile Certified Product Manager and Product Owner Pragmatic Institute Product, Data and Design certs Microsoft Certified Azure AI Fundamentals Any relevant data analytics cert to make data-driven decisions on product improvements like SQL, Python, R, Tableau or PowerBI They’re essentially worthless in the eyes of hiring managers. When I first thought about going into product management I had a very skewed idea of what the job actually was (and it is different at every company). Data-driven product management simulator by Go Practice. Bijan's course is pretty basic. If I had to choose between a marketing professional and a software engineer for the role of the product manager I would choose the marketing professional. Product Marketing Manager (PMM) Indirectly in Product Process Customer success / experience (CSM/CX) Sales Business or strategy operations Founder/CEO - While you may fail, building and launching a product will provide valuable product experience Highlight the following skills: Product management tools are software applications that are designed to help product managers and their teams to organize, plan, and execute their product development efforts. Tl/dr: what are the most recognised or best product management certifications and courses for people looking to become a product manager or become a senior PM? I’ve been a Product Owner for ~4 years in software development across a couple businesses. They ensure each cog in the machinery is well-oiled, aligned, and aligned on a singular vision. This is pretty much 98% of what you would ever need to ask when interviewing for a product role. Overall, product management tools can help teams work more efficiently and effectively, resulting in better products, happier customers, and improved business outcomes. b) reading a book by Lucas Weber called The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company. Naw fr tho, product marketing is just growth marketing but more narrowly focused on positioning. . com: The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback: 0884906947504: Olsen, Dan: Books and videos on Youtube. At my previous org, we actually started to Got admitted to a bba program which has pretty decent reputation in canada, my goal is to be a product manager since it seems to combine technical skills and business (i like both) If i were to do a bba i would specialize in marketing and information systems, I could also get a comp sci degree with a specialization in management information systems and data analytics. Does it even make sense to apply for a cs major? Also, I have coursework in marketing and think of myself as someone with decent people skills who can work on any intellectually simulating problem. I wish I had not. This is true for many other roles, but since product can be very broad and have a lot of variability then it becomes a faster moving target the farther away your roles are from product duties (variability in product roles depends on company size & structure, geography, industry, stage in product lifecycle, etc). In no way, shape, or form is it worth the cost. Part of me loves it, loves the challenge, the responsibility, the ownership, but I know it won't make me the best PM. In my opinion product managers need to be more in touch with the client and their problems than knowing the technical parts of the solution. Of course. Similarly, a product marketer is the CMO of the product - best practice is that all PMM activities informs how demand gen, content, enablement, PR markets/GTM strategy of the product. Some companies treat PMs more like product owners, and others treat PMs like marketing managers. I worked in it for 6 months before moving to another role as a product manager. I find it's largely based on the VP/Director leading the team, as their values trickle down to team culture and values. Data for Product managers by Reforge. A lot of places that post product positions are looking for product experience so I recommend that she check out some high-growth start-ups where she can transition out of teaching and into an academic role to start (like education coordinator, instructional coach, content/curriculum writer, etc. digital marketing internships for startups/small business and even a project manager job in construction industry. I'm looking to improve my processes and be able to scale up. Explore growth marketing which is more about full business growth and learn how to sell a suite of products and how they’re positioned to different segments, then product marketing becomes easy with that growth expierence Outside of developing our product, a large part of what I focus on is sales, marketing, and overall operations for our business. Here's my reasoning behind that, I hope some of it can be helpful to you! RSUs don't really start vesting until after your 2nd year, and the average tenure of an Amazon Corp employee is only 1. Nowadays, product marketing managers are more likely to do customer discovery, market definition, pricing, business planning—tasks that previously were performed by product managers—and product Product tells Marketing what the thing is. I’ve researched the role, and know the company’s expectations for it. Marketing figures out how to position and sell the thing. Most junior and associate roles I've seen advertised require years of experience in product so I'm feeling lost about how to transition. You'll see that resume looks quite simple with its one-page, one-column layout. I have one. At that point I worked there for 6 months before getting a technical project manager role with a fintech company. I personally feel PMM is a much more interesting and challenging role. Even though quite a few of the luminaries of product management have lived and worked in California, not all the world’s best product managers reside in the Golden State. They do this literally every year. So sales, marketing, product, and engineering working VERY close together in very short iteration loops to gain market insight, adjust the product, test the change in the market, and repeat the loop. Topics include your daily work life, goals, challenges, market research, regulatory hurdles, implementing AI, decision-making, and more. Like the product team who own Cisco network hardware, or the product manager who owns Whirlpool Washing machine models. Hopefully this helps! Here is the gist of the JD, top-level requirements and day-to-day listed items:(didn't include years of experience requirements or degree requirements. Ultimately, product management looks different at different places, so there’s no one size fits all for PMs. Heck, a few of them are good to ask when interviewing a candidate for a product role (especially defining self and product success, company acquisitions and potential reasons why, and self-defining career path outline/desire). 18 month rotational program and then you can get a permanent APM/ PM role. Say Twitter. I've been working as a technical project manager for 2 years and I'm keen to make the switch to product management. Associate Product Marketing Manager -> Product Marketing Manager -> Senior Product Marketing Manager -> Group Product Marketing Manager (Roles post-MBA might skip out on Associate PMM) Just to add to this, I’d love to know how easy it is to switch from tech PMM pre-MBA to tech PM post-MBA. 20% of the week = meeting with the Product team—including my weekly 1:1 with my manager, a touchpoint across the broader product team (inclusive of product managers, designers and researchers), and a smaller-group huddle just with other PMs to do a round table / solicit feedback on ongoing or planned work. Product Management Product managers shouldn’t be so close to the dev team that they can give them more work to do on a biweekly basis. I got in through an internship with my MBA program. The big 4 are HUGE companies and not every role is going to give the best/relevant experience. Can’t take a full funnel/full channel approach to marketing without expertise throughout the team. They should scope out features they want to accomplish in q1, q2, etc FWIW it’s highly dependent on the company you’re at and whether they foster your growth. It's a good intro. Not "Product Marketing Manager", not "Product Operations Manager"just "Product Manager". General Assembly. 16 votes, 10 comments. ” So their setup was that each product marketing manager was in charge of a specific product- knowing the entire product inside and out in terms of features, new feature roadmap, the ones causing problems and the ones people love, additionally, they would each be assigned a competitor for which they need to know all the things about the As a product marketing manager who used to be a PM and actively recruited for both, I can confirm it was much harder to find a PMM job vs PM. Most PMMs work on B2B products AFAIK but you do occasionally find B2C PMMs - only difference is they do PMM work ultimately for consumer marketing channels not business I've talked to a ton of product managers who have the same viewpoint as you (grads need to work in industry doing something else before product management), but many of the PMs I've talked to worked in totally unrelated departments (marketing, for example) before getting a PM job, so it's hard to take their advice at face value. Real-world product management specialization on Coursera. Actually, I remember the Corning recruiters pitching the fact that when you account how little they work and how cheap Corning, NY is compared to NYC, their equivalent hourly pay was like 2-3x 21 votes, 10 comments. Product marketing is by itself a function within a business that supports product, sales and marketing in many ways. I've seen a few courses online, e. g. While the AIPMM does have a fair number of certifications, I would also say that their exams are rudimentary and based on the ProdBOK (their own "Product Management & Marketing Body of Knowledge" that is meant to be akin to the PMBOK for project management). 6 to 8 months after joining a product-related team, get an understanding of the internal job transfer processes. Or, the example that I’ve used for people is cereal. Surely it depends. Scrolling my LinkedIn jobs feed, a lot of PM roles I'm seeing are in established B2B companies where they don't do high frequency customer discovery (as Teresa Torres suggest - every week), have different growth capability structures (there's just one PM and you don't get promoted to group etc. Entry level positions are really rare, probably because the work relies very heavily on understanding the wider GTM process which includes many Hey fellow PMs, I've been considering enrolling in Product Management bootcamps like Product School or Product Gym. e. Agreed, and most of these books are focused on B2C. Here's a general overview of what it's like to be a marketing manager, addressing some of your specific questions: Income: Marketing manager salaries can vary significantly based on factors such as location, industry, experience, and the size of the company. Read the books and update your resume and STAR stories. For me (10+ YOE, Director of Product) I’m more seeking to augment my product skillset with technical AI/ML knowledge. If this is true, there is no need for a Product Owner or Business Analyst on a development team because the Product Owner, BA and Product manager roles have an 80% overlap. I took a cert course before breaking into product. And that most of the PM roles I have defined should be done by a Product marketing manager, Project Manager, Group product manager, or someone else. the three main things are this: Hey, check out the Product Marketing wiki (called Tools and Resources in the menu bar), for a list of courses to get started in PMM. Use the last 3-4 days to incorporate the feedback. Analytics and A/B testing courses at CXL I'm looking to be a Product marketing manager by my mid 30's. I had a really difficult time finding clear, honest reviews about any of the PM courses so after some research and sales rep meetings, I decided to go for the Product Manager Certification with Product School at +4,000 for an 8 week course. Product marketers are supposed to get these products off the shelves and to the customers. Working in the above-defined setup should give you direct access to product managers. The next time you start preparing for an interview, review this guide and ensure you have access to resources required to complete all the steps described above. In case anyone knows the answer to it. While a Product Marketing Manager might specify 'marketing,' the role isn't confined to this one area. Here is what I've noticed. I have been doing Product management involving AIMl for about 5/6 years. The best product managers to follow from beyond the Valley. If you can’t tell the product story best, hard to succeed as a CMO, whether it’s a hotel company, a tech startup or a toy company. If you want to be part of a certification racket, and pay dues, while not being a professional coming close to being responsible for real lives - get a PMP. Product analytics Micro certification from Product School . . ) or skillsets required (E. c) asking what is expected from you. Andrew Ng has offered lots of courses on Coursera. It was about $750 at the time. We also get feedback from PMMs that could be fed into the roadmap. apps opened - 12/18 What I do know well is the product, the customer and how to tell the customer's story to those updating the product so they can understand the customer. Absolutely agree! Product culture varies quite a bit between teams in a large company. Meta doesn’t have a formal MBA pipeline. 3-The technical enablement and collateral for supporting mid to late stage of the sales funnel are now Product marketing manger here for a top B2B SaaS Company. From my limited experience of only 1 year on a product marketing team, most PMMs here moved into the role from somewhere else either another team in marketing such as digital marketing or Sales/CS. Currently work as a marketing manager at a consulting firm. let's take an arbitrary example. That’s how you get into agile hell. It was helpful to walk through the fundamentals of being a product manager and required us to do a group project. Dec 20, 2023 · 2. There's one called "AI for everyone" that provides a general AI/machine learning intro. I'm wondering if anyone has first hand experience with them, or know of anyone who's actually gotta a role because of those classes. Most companies have PMM roles as the most "entry level" product marketing role which requires 3-5 years experience. I personally used book - Lean product playbook by Dan Olsen - Amazon. Product Marketing is probably the last “speciality” to be added to a team, because up until the function is added, every channel owner is doing a little bit of product marketing work, but it usually ends up a bit inconsistent, disorganized, and disconnected from product Marketing manager is very broad term. Ex: I was a “hot shot” until a manager put me in my place. Self-paced online once suit me best. ) Usually, the product marketing managers are very product oriented instead of market oriented, for example. They have a mixture of responsibilities including creating a road map for development, ensuring the voice of the customer is understood and considered, how to position the product in the market, and ensure the sales engineering and marketing teams Texas Scale up (hyper growth, Series A) 16 years, 4 as an IC, 4 as a Senior Director/Director, the rest at VP+ Chief Product Officer MBA, BS In Biochemistry [Unpopular Biased Opinion] - All Product Management certification exists to provide side hustle employment for Product Managers. But that’s not a bad thing! Hey Product managers, What has been your top learning on the topic of product management in 2022? Please include specific links where possible (links to tweets/threads, podcast episodes, YT videos, books, newsletter edition, articles) In my experience, some of my favorite managers were there. This is my resume for my current position: -Company hit a record-breaking $3M product sales for the first time (5% increase from prior year) The corruption of product manager/ product owner roles leaves a strategic vacuum which many are now filling with product marketing managers. Usually, the product marketing managers are very product oriented instead of market oriented, for example. They are a treasure trove of good info on PMM best practices. 9yrs. Inari: auto-analyzing customer feedback, product discovery, backlog prioritization Posthog + Sprig: product analytics and in-app feedback sending ChatGPT/Claude: brainstorming, data generation, rewriting Perplexity: replace Google and use it for quick Q&A I've actually been thinking about this lately. Having a great coach early in my career was critical for my growth. Through a simple LinkedIn search, I saw most APMMs at Google are either marketing or business majors. I got promoted to product manager because the company went through a 'reorg' and I ended up having a new role. Typically we do the following: Create GTM strategies for a product, new features and overall business Received a Marketing Product Manager role this week here are some of the details on the job requisition. Your brief is to evaluate the company’s marketing strategy for the chosen product. Most importantly, it is unbiased and not affiliated with any 3rd party course, newsletter, blog, website or any other paid platform. I think software product management is more plentiful, but I don't know about more profitable. Coursera has few good options which I explored and also interested in. Product tells Designers what the thing is supposed to do. This is a growing space for Product Marketers to connect and share knowledge, resources, strategies and advice and talk through changes in our field. voye vwkbr piik gdovgg qfta vmoda qyjegn ttdb kaklfe pydnw vcdckhmzr cmvq sms vvcpdmt zmwmvu